Target Audience

When filming, we were talking about what would be our target audience for the music video, we have decided that we are aiming it at teenagers between 12-19 years old. The reason for this is because the video is fun, upbeat and has an element to comedy to it.
In the music video there is a young boy, which they can relate to the target audience as they are around a similar age. We have tried to fit the genre of the music to what the characters do. With the lyrics we have tried to match them to visuals so that the younger audience can relate the lyrics and images together.


For example, this image shows the childish element to the video.