DVD and magazine advertisment ideas

We are now looking through our footage and seeing what would work well as a DVD cover. Whilst we were filming we also took some still shots in the locations where we were shooting. We have now found that these stills don't work as well as we thought they would, because they don't capture all elements of how the main singer is actually the lion, and how although the band are present in the footage, they are now broken up. We are now trying to incorporate all of these factors in to our product and having either an image of the musicians in the background with the main singer/the lion in the for ground.
For the DVD cover we are thinking of keeping it simple but bold. So by using a simplistic image it doesn't give to much away, but enough to get the audience excited about the purchase.

Our group is also in debate on whether to use a split screen effect with half the bear and the boy. Some of us dont think this will work, as it is very hard to match it up properly and effectively due to the size and location difference; where as others think by collecting new still shots of both the lion and the boy in the same place it could begin to work. We are going to play around with this idea as well as create new ideas so that we have several options to try out and work with.

editing

When editing we ran in to a few problems. We wanted to use the green screen effect on some of our footage but this was not possible because when shooting we didn't realise you had to shoot with a green background.
We then tried a range of different filters to try and make the footage look different to the usual. We found a lot of the filters didn't look right,but there was one that worked really well with the effect we wanted.
Throughout the music video we have flash between colour footage and black and white. We decided to do this because it shows a contrast and it also plays on the "im not sick but im not well" element to the video. We think the flashes between the colour and black and white work really effectively because it prevents the audience becoming bored of the same type of footage and instead adds contrast.

refilming

After recieving feedback from both the class and our teacher we decided to go out and re film some of the footage. We did this to ensure we had a range of different shots, making the music video more exciting, and also refilmed footage of the male singer, this allowed us to be more exact when lip syncing and meant that we could again use a greater variety of shots and close ups on the singer. We added some more random elements to the video such as adding a chicken beacuse this then made the footage different for several reason and again played on the random element to our music video.
We also tried to film a band the second time round but again ran in to problems getting one together. So instead the three of us dressed up in hoodies and attempted to act like boys and play instruments. We found when editing we couldnt use a lot of this footage because the movements are clear we are girls. We have now put some of the footage in to our piece and are considering using some stills from the footage for are DVD cover.

Problems when filming

When we came to the day of filming we had the idea of shooting footage on public transport. We wanted to film dancing footage on a stationary bus, but due to heath and safety issues we were not allowed to do this.

More ideas from the pitch

To create a strange world for our character in the video we would use a range of -
• Match on action
• split screens
• speed changes
• color editing
• stop motion.

Ideas and pitch :)

The Lyrics suggests that the main character is Mad – “You told them all I was crazy They cut off my legs now I'm an amputee, G*d damn you” – with this in mind we are planning to recreate the madness through costume and camera shots. Here our some of opur ideas -

• Our initial idea is to mix reality with idea that you never know if he is actually mad or if it is in his head – “I had visions, I was in them, I was looking into the mirror, To see a little bit clearer Rottenness and evil in me” at the start of the song we will show the lead singer looking into a mirror then changing into a giant bear (costume).

•We would then follow the character around London doing everyday things, like getting coffee, reading a newspaper on the underground, seeing the sights but still linking with the lyrics.

•The main idea is it to be a random video with subtle links back to the music and lyrics, we we’re inspire by this idea of craziness by videos from Fat boy slim which doesn’t make much sense but still keep you watching.

Random videos have always been a popluar and intresting type, here is an example -

Fatboy slim's Praise you

http://www.youtube.com/watch?v=4ULVQOneeZE